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Tips For Writing SEO-friendly Content


SEO writing is the process of creating contents on a website with the target of optimizing the website specifically to rank higher in search engines. Needless to say, every organization wants its name to appear on the top of search results. Now, the question is, how is this possible? With millions of websites emerging everyday, it is indeed a tough time for a firm to lead the rat race. A well-written content can work wonders for your website. There are several reputed content writing services in India who can do this for you with excellent efficiency. Some of the tips for writing an SEO-friendly content are discussed under:


The Purpose Of The Website- 

The nature of your website should always determine the contents. For example, the contents of a product driven website vividly differ from a travel blog containing promotional ads.


Knowing Your Audience- 

Targeting a particular section of people or a certain age group or ethnicity in accordance to the products on or the purpose of the website helps in creating better content. You can use previously done market surveys to suit your needs.


Keyword Search- 

To generate a traffic to your website, you need to do a thorough keyword research suitable to your content. Robots running the search engines use these keywords to identify and classify the topic of your website and its relevance to the viewers. However, using one or too many keywords can lead to a fall in the search engine rankings. Moreover, articles on a similar topic but with different purposes require customized keywords.


Keyword Optimization- 

To rank even higher in the search engines to draw your targeted audience lies in a two word trick called ‘Semantic Keywords’. Many content writing companies in India can help you to select your semantic keywords. It is the method of making your content optimized around the topics, in such a way that it’s easily found by the search engines, and not just individual keywords.


Applying Headers And Subheaders Technique- 

Using appropriate headlines and subheadings in the articles provide better SEO optimization, increases the keyword saturation and it also, allows the readers to go through the content fluently without any hiccups. This in turn, increases the likelihood of the readers sharing your content. But you must remember not to go overboard with this technique or else it will create the effect of cluttering. 


Research Thoroughly And Select Your Article Length Wisely- 

Before even starting to write any content, you should and must do, extensive research about the topics you are covering. Creative agencies that provide content writing services India specialize in a vast range of topics. You should also keep in mind the length of a singular content. Surveys show that an article of around 300-700 words gets the most attention from the viewers. Any less and the SEO engines might rank it lower, any more and the readers might find it lengthy.

A well-researched piece of medium length with good content is adeptly provided by well-known content writing company India. Also, you can ask them to include backlinks to a previously written relevant article in your website. Adhere to the above-mentioned tips while crafting the content for your website.


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