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Top Content Writing Trends In 2020



Content writing refers to a diverse group of blogs, articles and website content of all kinds. One can write on various topics, related to technology, news, promotional articles and so on. Thanks to the exponential surge in online shopping and related activities, content writing has become an extremely important part of marketing, especially for those who have invested in digital marketing. Since content continues to be king, here are a few trends that every content writing company must be aware of. 

Interesting And Unique Content 


When you are writing any content, the focus should be on crafting content that is engaging and unique. Grammatical errors and plagiarism can quickly bring down the index ranking of your content. Also, there is a possibility of you getting sued for copying content from some other website. If you do not have the time, resource or the skills to craft original content, you can benefit from content writing services from a professional company.  


Lengthy Content Is The Need Of The Hour 


Content written for the purpose of promoting a brand, product or service must always be in-depth. The audience would want to get a complete idea about the company or product that they are reading about. This is why people prefer lengthy content with an average word count of 1,000 to 2,000 words. Lengthy content is necessary to provide all the information in one go and give readers a clear idea about the product or the company. But, work with a content writing company in India for such lengthy content because such content should be of the highest quality.  


Use Of SEO Methodology 


If you want your website to rank on the first page of the SERPs, you need to optimize your content for search engines. Here are a few steps that can be implemented for adjusting content as per search engine guidelines.  

  • Write original, well-structured content 
  • Conduct keyword research and make use of long-tail keywords to reach out to a broader audience 
  • Do not stuff your content with keywords, but naturally incorporate the keywords  
  • Consider link building so that your content drives more traffic to your website 

Unless you have an in-house SEO team and the required tools to enhance the ranking of your content, it is recommended to work with a content writing company. A professional company will have the required SEO knowledge and resources to help you with your content marketing plan.  


Post Content On Various Social Media Platforms 


Make use of social media platforms to get a lot of traffic for your website. Instagram, Facebook, Twitter, Pinterest and LinkedIn are some of the most popular social networking sites boasting of millions of active users. Due to the present lockdown situation because of COVID-19, people are spending the majority of their waking hours on the various social media platforms. By posting your content on these platforms, you can increase the chances of your content being seen, liked and shared.  

Reach out to a professional content writing company in India for more updates on what’s happening in the content writing world. 

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